GrownUpThinking.com (a blog of Mr. Youth [youth culture marketing firm]) is picking up on a growing trend:
"With marketers continuing not to see the returns on high priced athlete endorsements and even more athletes caught amongst the scandals (Manny), marketers are asking what’s next. About a decade ago, Texas Hold-Em Poker emerged as the new hot sport (if a finger gesture and flick of the wrist can constitute a sport). ESPN and other networks jumped in on the action and marketers ante’d up.
So the new Poker? It might very well be Ping Pong, or some might say Table Tennis. Already the second largest participation sport in the world to only soccer, Ping Pong is gaining in popularity in the US and like Poker is spreading quickly on college campuses.
Now marketers are thinking it might be time to jump in. InBev’s Anheuser-Busch has..." [READ THE ENTIRE BLOG ENTRY]


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